PrivateMatch required an entirely new visual identity to get off the ground, starting with a color palette that evolved into a sophisticated logo and brand patterns, laying the foundation for the platform’s UI. The logo ideation process was incredibly collaborative, involving multiple design team members who developed and refined a range of concepts. We prioritized the core concept by presenting initial designs to client stakeholders in black and white. We eventually narrowed them down to two finalists fleshed out with color, various lockups, and other brand expressions. The result was a visual identity that conveyed exclusivity and trust—essential qualities for PrivateMatch’s target audience.
PrivateMatch
Crafting an Exclusive Matchmaking Service from the Ground Up
Challenge
PrivateMatch approached Savas Labs with a name, a concept, and a budget—but little else. The client envisioned a premium dating platform offering tailored matchmaking for high-net-worth individuals, emphasizing exclusivity and discretion. The project required precision in creating a brand identity that reflected exclusivity and sophistication alongside a robust technology stack that could support identity verification, payment processing, and a bespoke matchmaking algorithm.
Approach
Savas Labs began with discovery, uncovering the client's vision and exploring how to align the platform's design and functionality with its target audience. The design team developed an identity that balanced simplicity and elegance, drawing from collaborative workshops with the client. Concurrently, the development team ensured a seamless user experience, from onboarding to the matchmaking process. Ultimately, React Native was selected to ensure the platform’s scalability and ease for future expansion.
Results
We delivered a comprehensive setup including a polished marketing website, an intuitive onboarding process with government ID verification, and a matchmaking system powered by custom algorithms. The brand identity—rooted in a refined aesthetic, a sleek color palette, and cohesive visual elements—resonated strongly with the client's target demographic. The technology stack ensured flexibility, enabling future growth into mobile platforms while maintaining the platform’s premium positioning.
High-Value Branding
A Complex System for Complex Users
Building a dating app for diverse relationship types presents unique user experiences and technical challenges. From designing a tailored matchmaking system to ensuring security and scalability, each aspect demanded strategic and technical precision.
We began by developing a powerful matchmaking algorithm to evaluate users' traits and preferences. This system accommodated unique relationship dynamics, such as users with high net worth and users with high amounts of free time, by scoring potential matches based on detailed user inputs. This personalized approach ensured high-quality matches that resonated with users’ needs.
Another priority was seamless communication on a budget. We integrated Stream Chat for real-time interactions between matched users, delivering the reliability and functionality expected from a premium platform. To enhance user control, we added features to block or report matches directly to PrivateMatch staff, further fostering a safe and respectful environment.
Security and trust were at the forefront of development. We incorporated Stripe for secure payment processing and SumSub for government ID verification, ensuring users could browse and connect with peace of mind.
For scalability, we selected React Native to streamline development across web and mobile platforms. Symfony powered the backend, providing a secure and robust framework to manage user data, algorithms, and workflows. A custom admin portal allowed PrivateMatch staff to review, manage, and refine matches, reinforcing the platform’s exclusivity and high-touch service.
By aligning design, technology, and strategy, Savas Labs delivered a polished, scalable platform tailored for diverse relationships.
Reflecting on the process
The PrivateMatch project epitomized Savas Labs' collaborative ethos. From initial brainstorming to the final sprint, the synergy between designers, developers, and strategists led to an innovative and reliable platform. Tackling the matchmaking algorithms was an enriching challenge, requiring a creative blend of logic and user-centric thinking. Moreover, integrating tools like Stream Chat highlighted the team’s ability to implement third-party solutions efficiently while maintaining a cohesive user experience.
PrivateMatch is a testament to the power of starting with a strong foundation and the joy of building something exceptional from scratch. It represents what Savas Labs does best: combining strategic insight, thoughtful design, and technical precision to turn big ideas into reality.
