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We'd love to hear about your brand and business challenges, even if you're not sure what your next step is.
Taking the time to establish a solid foundation at the beginning of a large business initiative pays dividends in the long run. Collecting organizational pain points and goals, gathering user data, and understanding technology constraints and opportunities are all a part of a well-considered plan.
Gather information and build consensus
Before starting any large project, we recommend a discovery phase. Discovery phases are beneficial for formulating highly accurate and narrow estimates. The output of a discovery phase is a report detailing findings and insights, recommended approaches, estimates, and timelines.
Depending on the type of project, discoveries can include—
Stakeholder Meetings - We bring the crucial stakeholders together to soak up the ins and outs of your organization; talk about your pain points, goals, and the problem you’re trying to solve, and use various exercises to jumpstart the decision-making process.
User Research - From analytics audits to focus groups to user testing, user research provides a deeper understanding of your audiences and provides insights that can inform important decisions and ensure the end result resonates.
Accessibility Audit - Every product should be accessible. An accessibility audit uncovers places on your current website/app/etc. that fall short of user standards.
Technology Audits - Do you have integrations with other systems or necessary dependencies? A technology audit ensures a complete understanding of this landscape and can uncover opportunities for new efficiencies or more effective alternatives.
Competitive Analysis - If you exist within a crowded industry, the insight provided by a competitive analysis can help set you apart from the rest of the pact.
We'd love to hear about your brand and business challenges, even if you're not sure what your next step is.