Depending on your brand’s needs, your brand guidelines and design systems can be as robust or simple as necessary. The ultimate goal is that your company feels confident that they have the ability to showcase your brand across all mediums consistently.
Brand Guidelines are used to serve as a resource for team members to apply and implement your foundational brand elements across a variety of assets, as well as what NOT to do. This document will include logo usage, font applications, color palette, and secondary elements such as photo treatments and requirements.
Design Systems are application guidelines for your digital products, such as your website or app. This document will spell out how to display content based on content type, display individual components, and have a much more robust standardization of how your core brand elements are applied to an interface.