National Public Media (NPM) is a full-service corporate sponsorship organization working with brands, agencies, producers, and broadcasters to develop campaigns that deliver on sponsor objectives while fueling the mission of public media. NPM designs multi-market campaigns with public media stations around the country and is the sole sponsorship representative for the NPR Network, which connects with a weekly audience of 46 million across various platforms.
Our early work with their team began when they came to us in need of a new vendor to support and maintain the NPM WordPress site. During that time, our responsibilities involved routine updates to the site’s core and plugins, as well as responding to their requests for enhancements.
As part of these requested enhancements, we designed and built a new ‘Pressroom’ component that highlights external articles and links, bypassing the previous constraint that only permitted linking to internal posts. In addition, we introduced the option for all audio modules to include written transcripts, significantly improving the site’s accessibility and user engagement.