User Research

Building a solid project foundation

User research is the best way to understand your current and future users. Learn what motivates them, how they think, and how they move through your product or interface.

Uncover the why

When you understand the motivations behind your users, you can build a product with them in mind

Good product design starts with a solid understanding of your users. What are their goals? What brought them to your product? What is their background? What do they care about? What do they not care about?

We use several research methods to uncover these insights:

Analytics Audits where we pop the hood on an existing product and examine quantitative usage data

Surveys for both users and internal stakeholders to gather longform responses alongside statistical quantitative data

Interviews with stakeholders and users to start a dialog, learn from them first-hand, and ask follow-up question

Focus Groups to gather insights from groups of users face–to-face in a format where they can build off of each others’ comments

If you're looking for a seasoned digital partner with user research experience, you've come to the right place.