Ideation & Testing. It is much easier to ideate and test a product when you have a visual example in front of you. Creating prototypes allows you to quickly make changes and test multiple options with users before building out a fully functional digital product.
Proof of Concept. When starting with a ground up project or new innovative idea that may need funding, prototypes are used to create a live experience for a user. Creating a fully functional, dynamic prototype allows our client partners to share an idea with potential investors and users without writing a single line of code.
Development Handoff. Prototypes are a tool used by our development team to understand functionality, hover states, transitions and information architecture of a digital product. They’re a foundation and reference point for developers to build the end product.