Blokhaus is a web3-focused agency that acts as part agency, part marketing strongarm for the Tezos blockchain. At the time, Blockhaus was just getting off the ground and Mark Soares, the founder of Blokhaus, was in search of a partner agency that could help bring his ideas to life. As a company fascinated by the evolution of web3 technology, our team met with Mark, and together we brainstormed ways to make minting NFTs easier for creators.
The original idea was to create a minting “how-to” document that would be presented in the form of a blog post. This blog post would walk NFT creators through building their own website and how to use the OpenMinter protocol to produce/ mint their NFTs. However, after further exploration between our teams, a unanimous decision was made to “show” rather than to “tell,” and create something grander.
Currently, minting NFTs and finding a marketplace to display them can be confusing and a steep learning curve, especially for artists. While a blog post would help explain the minting process, it would take a substantial amount of time and investment for creators to implement such a solution.