Inference AG is an auditor of smart contracts — utilizing a combination of the blockchain, client feedback, and an iterative process to determine security.
Outside of a company name and description of their purpose, we had a blank canvas to work with. To maximize time and effort, we had three designers explore different concepts and coalesce thoughts into design explorations, or “art-like objects.” These functioned as abstract expressions of a brand direction, allowing us to gather feedback before building out more rigid wireframes and site designs.
Over the course of a week, we explored different interpretations of Inference’s name, purpose, and process to spread a wider net of possibilities in a condensed time frame. After getting feedback on the range of options, we synthesized elements from each moodboard into one direction that became the basis for the site design.