With a desire to ease the ability to reserve Omega’s in-person and online learning workshops through their website, we set out to collect user experience data on the current site. In our research, we learned that the search page, though popular, had lagging conversion rates. Given Omega’s breadth of programming, we wanted to allow visitors to hone in on their interests across topics, locations, schedules, and teachers. We made UI updates adjusting order and layout informed by usage patterns uncovered from exploring the analytics data.
Build a platform that effectively allows site visitors to discover and reserve experiences quickly.
Research and discovery led to a progressively decoupled approach where we created an embedded React application for search.
Blazing fast interaction for users and richer features that website administrators can control. The improved search application converted better by 600%.
Data-driven decision making
Given Omega’s breadth of programming, we wanted to allow visitors to hone in on their interests across topics, locations, schedules, and teachers.
Taking a progressively decoupled approach, we replaced the Drupal search view with an embedded React application that has an app-like feel, interfacing with the speedy Apache Solr content directly while also accessing Drupal’s more robust and editable metadata for each piece of content.