It didn't take long for this to evolve into the idea of a small site that provides clear explanations for some of the best use cases to include gender forms fields, as well as resources for further education. Before long, Should I Ask for Gender was born.
One of the most challenging parts of tackling this project was developing content. The closest thing we have to a subject matter expert in regards to this topic was my own lived experience. A major part of the development of this site was simply doing our own research, educating ourselves, and finding ways to distill all of that down into approachable information.
It would be impossible for us to cover every single use case someone might have for a gender field, so we focused as much as possible on broad use cases — Demographic Information, Targeted Advertising, and Medical/Legal Records. Of those, Demographic Information is the broadest of all, and in essence, can act as a catch-all for many different areas.
Glossary
We put a big focus on making this site as approachable as possible for people who have never been exposed to different gender identities. A big part of helping us do that was adding a Glossary page. This page provides a simple interface for users to search for a term they're unfamiliar with. Additionally, we added code to automatically highlight glossary terms throughout the rest of the site and added tooltips with the appropriate definitions.
Resources
As part of our research, we were able to compile a list of helpful resources related to this topic. Each potential answer a user comes to on the quiz provides a list of related resources to help the user continue their research and expand their knowledge.