Unlike a refresh, a website redesign is completely tailored to meet your organization's needs.
A Fresh Start: The biggest advantage of a website redesign is that it provides an opportunity to completely rethink and reimagine the site experience for your users based on your current and future goals. You are not locked into a content model, site navigation, design, or CMS. You can start from scratch if you wish and plan out new features to make your website more useful and engaging for visitors. Our Discovery phase will guide you through this beginning process to help you determine what to prioritize to meet your users' needs and business goals.
Improved Security: A website redesign can incorporate the latest security measures to protect against potential threats, such as hacking or malware attacks. Improvements to security can include updating the site's CMS, using secure plugins or modules, implementing SSL certificates, and regularly backing up the site.
Page Optimization: A redesign can also improve page optimization, ensuring your website loads quickly and efficiently. This can include compressing images, reducing heavy multimedia elements, and optimizing the site's code. Improving page optimization can lead to increased engagement and conversions.
Improved User Experience: With a website redesign, you can build a site that simplifies the navigation, improves the readability of text, is fully accessible following the latest guidelines, and enhances the overall aesthetic appeal of the site to make it more user-friendly.
Mobile Responsiveness: With an increasing number of people using mobile devices to access the internet, a redesign ensures that your website is optimized for mobile devices and provides a great user experience on smaller screens.
While a website redesign can offer many benefits, there are also some potential drawbacks to consider.
Cost: Redesigning a website can be a significant investment, depending on the project's scope and the level of customization required.
Greater Time Investment: A website redesign may take months to complete, and your existing content will need to be recreated or migrated to the new platform. This can be a complex and time-consuming process that requires careful planning and execution.